We unlocked optimized liquidity for remMD.
A Shopify Liquid codebase refactor, structural script-overhead elimination, and a secure automated CRM data pipeline — rebuilt as a headless storefront where the buy path is always first in line.
Engagement snapshot
- Checkout conversion
- +240%
- Script overhead
- −72%
- Storefront
- Headless
- CRM sync
- Real-time
Headless Commerce · Health & Beauty — United States
The challenge
remMD's Glow Guide ran on a bloated Shopify Liquid theme — render-blocking third-party scripts, a heavy checkout, and a manual CRM export that lagged days behind sales.
The refactor
Liquid refactor
We rewrote the Liquid codebase against a headless storefront, cutting render-blocking script overhead by 72% and collapsing the path to checkout.
Asset preloading
Critical commerce assets preload while non-critical scripts defer, so the buy button is interactive before the rest of the page settles.
CRM pipeline
A secure, automated pipeline syncs order and customer data to the CRM in real time — no more nightly exports drifting behind the storefront.
Implementation
1// preload critical commerce assets; defer everything else2const CRIT=["/checkout.js","/cart.js","/fonts/grotesk.woff2"];3CRIT.forEach(h=>{const l=document.createElement("link");l.rel="preload";4 l.as=h.endsWith(".woff2")?"font":"script";l.href=h;l.crossOrigin="";document.head.append(l);});5addEventListener("load",()=>import("/analytics.js"));Critical commerce assets preload while analytics and non-critical scripts defer to the load event — the checkout path stays first in line.
The outcome
Checkout conversion rose 240% as the storefront went headless and the buy path shed its script weight, with customer data now flowing to the CRM in real time.
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