Publish on a system, rank as a category.
Random posts ship a blog. A topical cluster ships a category. We build the pillar and spoke map, the internal-link graph, and the on-page brief so every piece of content reinforces the next and entity coverage compounds across the site.
Topical cluster planning
Every commercial target gets one pillar and a defined set of spokes, sized to the category and prioritized by intent value.
On-page architecture
Heading hierarchy, entity coverage, and internal-link slots are part of the brief, not an afterthought the writer guesses at.
Internal-link graph
Pillars push authority to spokes and back, with cross-cluster links wired where the buyer journey actually crosses.
1// A topical cluster as a typed graph: one pillar, many spokes,2// cross-links wired where buyer intent actually crosses.3export interface Spoke {4 slug: string;5 title: string;6 intent: "informational" | "commercial" | "transactional";7 linksTo: string[];8}9 10export interface Cluster {11 pillar: { slug: string; title: string };12 spokes: Spoke[];13}14 15export const technicalSeo: Cluster = {16 pillar: { slug: "/services/technical-seo", title: "Technical SEO" },17 spokes: [18 { slug: "/insights/core-web-vitals", title: "Core Web Vitals",19 intent: "informational", linksTo: ["/services/technical-seo"] },20 { slug: "/insights/canonical-tags", title: "Canonical tags",21 intent: "informational",22 linksTo: ["/services/technical-seo", "/services/international-hreflang"] },23 ],24};An illustrative cluster modeled as data, not folklore. The same graph shape drives the breadcrumb, the related-reading rail, and the internal-link audit when wired to live spokes.
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Live crawl · cluster and internal-link snapshot · entity coverage gaps · the exact fix list. No login.