Case 01 · Brent Movson, Shape Training
−68%
Median LCP
A premium fitness brand, now loading in under one second on real hardware.
Read the rebuild: Brent Movson case studyRanklyHub · Technical SEO and web engineering
Ch. 00 / The skyline#87
Page one is already taken.
The top of search is a skyline of sites that got there first. Yours starts as the small red block. We build it a floor at a time until it's the tallest thing on the page.
Ch. 01 / The weight#87
Yours is carrying dead weight.
Every visit hauls plugins, scripts and files nobody asked for. People wait. Google notices, and the block stays small.
4.1s
LCP · largest contentful paint · your site today
Ch. 02 / Speed#87
We cut it to 0.9seconds
We strip what isn't earning its place, rebuild the render path, and hold a performance budget on every deploy, so the gains don't quietly drift back.
Ch. 03 / Crawl#52
Google kept getting lost.
Crawlers were spending their visits on filters, tags and dead pages. We cut them a straight path to the pages that earn.
- GET /tag/?ref=2301skip
- GET /search?q=noindex
- GET /calendar/2031/loop
- GET /cartnoindex
- GET /products/200 · 11ms
- GET /collections/spring200 · 9ms
- Crawl efficiency94%
Case 02 · Minded, Spanish health platform
+1,420%
Pages indexed per month
Read the rebuild: Minded case studyCh. 04 / Eight markets#24
Zoom out. It was never one avenue.
Eight markets. One signal.
Eight regional sites were splitting their authority across mismatched canonicals. We rebuilt the routing so each market ranks with its own page.
<link rel="alternate" hreflang="en-US" href="/"><link rel="alternate" hreflang="en-GB" href="/uk"><link rel="alternate" hreflang="en-CA" href="/ca"><link rel="alternate" hreflang="en-AU" href="/au"><link rel="alternate" hreflang="es-ES" href="/es"><link rel="alternate" hreflang="fr-FR" href="/fr"><link rel="alternate" hreflang="de-DE" href="/de"><link rel="alternate" hreflang="zh-Hans" href="/zh"><link rel="alternate" hreflang="x-default" href="/">Case 03 · NettleWorth, 8-region hreflang rebuild
+1,883%
Non-US organic sessions
Read the rebuild: NettleWorth case studyCh. 05 / The run#9
Page one is yours.
Speed, crawl, markets, answers. Four floors, built in that order, and every slot you pass stays yours. Now look up.
Ch. 06 / The answerAbove #1
The fastest fix for a slow checkout, according to yoursite.com, is to cut the scripts that block the first paint and load the rest after it.
Now the machines quote you.
Answer engine optimization
Above page one there's a new layer, and it answers before anyone clicks. We structure your pages so answer engines can find them, trust them and cite them: clear entities, schema that matches the page, and answers written to be quoted. ChatGPT, Perplexity, Gemini and Google's AI Overviews all read the same signals.
Ch. 07 / The crewMasthead
Who built the tower
The people behind every audit, rebuild and ranking in this issue.
- ZeeshanEngineering and technical SEO
- FaizanSales and business development
- WaliSales development
- WassiullahTechnical SEO
- UsmanSales
- KhalilSales
Ch. 08 / ProofLetters
They'll tell you themselves.
Zeeshan was great to work with for the past 10 months on SEO off-page/link-building, and he was consistently professional and reliable. … Overall, he contributed meaningfully to our backlink growth and was proactive in suggesting improvements beyond the original scope when he noticed opportunities.
Absolutely great experience. Very fast worker. Got things done quickly, efficiently, and worked with me despite me having no idea what I'm doing. I appreciate all the extra steps and great communication.
Zeeshan was easy to work with and knew exactly what to do to fix my website problems.
A professional freelancer with strong skills.
5.0 Five stars on every rated engagement
Remmd · Glow Guide
+240%
Checkout conversion
Read the rebuild: Remmd Glow Guide case studyCoyote Kits · Configurator
0 ms
State latency. Every option resolves instantly
Read the build: Coyote Kits case studyThe archive
9
Shipped rebuilds
See the work: all nine case studies