Search infrastructure built to rank.
Crawlability, indexation, and Core Web Vitals are engineering problems, not content afterthoughts. We treat the technical layer like code: measured against a 40-point matrix, versioned, and shipped behind a monitored cutover.
Crawl efficiency
Flatten redirect chains, kill orphan pages, and feed a clean dynamic sitemap so crawl budget lands on the URLs that earn revenue.
Index control
Canonical consolidation, precise robots directives, and server-rendered metadata that tell engines exactly what to index and rank.
Core Web Vitals
Edge rendering, disciplined images and fonts, and zero layout shift. Sub-second loads that compound directly into rankings.
1import type { Metadata } from "next";2 3// Canonical + robots resolved on the server. No client JS, fully crawlable.4export async function generateMetadata(5 { params }: { params: Promise<{ slug: string }> },6): Promise<Metadata> {7 const { slug } = await params;8 return {9 alternates: { canonical: `/products/${slug}` },10 robots: { index: true, follow: true, "max-image-preview": "large" },11 };12}13 14export default function Page() {15 const ld = {16 "@context": "https://schema.org",17 "@type": "Product",18 name: "Trail Runner GTX",19 offers: { "@type": "Offer", price: "189.00", priceCurrency: "USD" },20 };21 return (22 <script23 type="application/ld+json"24 dangerouslySetInnerHTML={{ __html: JSON.stringify(ld) }}25 />26 );27}Server-rendered canonical, robots directives, and Product schema. The crawl signals engines actually read, shipped with zero client JavaScript.
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