Work
Rebuilds with receipts.
Every engagement opens with a baseline and closes with a number. These are real rebuilds, migrations, and technical SEO projects, each one measured against what it moved.
Fitness & Online Coaching−68%median LCPbrentmovson.comA premium fitness brand running a heavy Express API behind an unoptimized front end. We re-architected the data layer, streamed the critical render path, and rebuilt the image pipeline until median LCP fell below the one-second line on real hardware.Digital Health Platform+1,420%pages indexed / mominded.esA Spanish health platform with thousands of pages stranded outside Google's index. We fixed the crawl architecture, rebuilt the sitemap and internal-linking logic, and ran a focused technical-authority sprint until indexed coverage went vertical inside a quarter.Marketplace · Finance+1,883%non-US organic sessionsnettleworth.comEight regional markets splitting ranking authority across mismatched canonicals. We rebuilt the international routing as an 8-region hreflang cluster with correct x-default fallbacks, wired through the Next.js Metadata API, until non-US organic compounded month over month.Automotive · Configurator Tooling0msstate latencycoyotekits.comA bespoke 2D visual steering-wheel configurator with instant mathematical state calculation matrices across infinite component variations — every option resolving synchronously, with no server round trip.Headless Commerce · Health & Beauty+240%checkout conversionremmd.comA Shopify Liquid codebase refactor, structural script-overhead elimination, and a secure automated CRM data pipeline — rebuilt as a headless storefront where the buy path is always first in line.Telemetry · Data Infrastructure99.9%data accuracylifemeasure.ioGlobal technical data-tracking architectures, real-time telemetry pipelines, and continuous multi-region crawl diagnostic arrays — engineered so every signal reconciles in real time at 99.9% accuracy.Wellness-tech experiences3.2xqualified lead liftPowerPulse MaltaA premium wellness-tech events brand in Malta whose legacy site could not carry premium positioning, event storytelling, or reliable lead generation. We rebuilt the front end and the marketing system together so attention turned into qualified inquiries.Travel170%organic growthPhil Hoffmann TravelAn Australian travel agency underperforming in a highly competitive booking market, with low organic visits, thin keyword coverage, and a backlink profile too weak to rank. We restructured the site around booking intent, expanded topical coverage, and built authority through quality links.Audio tech1modular platform modelVibelabAn audio-tech brand on a legacy platform that was hard to manage, slow to update, and out of step with the brand. We rebuilt it on Next.js and Sanity with a modular architecture the content team could run without engineering on every change, all within a real budget.
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