Pipeline from organic search.
B2B buyers run long, multi-person research cycles across case studies, comparisons, and category content before anyone fills out a form. We build the bottom-funnel content, enterprise site architecture, and attribution that connect organic search to qualified pipeline instead of vanity traffic.
Bottom-funnel content
Case studies, comparison pages, and solution content mapped to the buying committee, built to capture the searches that precede a real opportunity.
Enterprise architecture
Large-site information architecture, internal linking, and crawl control so thousands of pages stay indexable and consolidated, not cannibalized.
Closed-loop attribution
GA4, Search Console, and CRM wired together so organic shows up as pipeline and revenue, the only B2B metric the board cares about.
1// ProfessionalService — B2B services entity2{3 "@context": "https://schema.org",4 "@type": "ProfessionalService",5 "name": "Meridian B2B Consulting",6 "areaServed": "US",7 "serviceType": "Enterprise SEO and demand generation",8 "knowsAbout": [9 "Account-based marketing",10 "Enterprise SEO"11 ],12 "offers": {13 "@type": "Offer",14 "itemOffered": {15 "@type": "Service",16 "name": "B2B growth retainer"17 }18 }19}ProfessionalService schema with service type and expertise. It defines the firm as an entity for crawlers and answer engines, reinforcing authority on competitive B2B queries.
Audit your B2B site. Free, in 60 seconds.
40-point technical audit · live crawl · architecture review · the exact fix list. No login.