Pipeline from organic search.
B2B buyers run long, multi-person research cycles across case studies, comparisons, and category content before anyone fills out a form. We build the bottom-funnel content, enterprise site architecture, and attribution that connect organic search to qualified pipeline instead of vanity traffic.
Bottom-funnel content
Case studies, comparison pages, and solution content mapped to the buying committee, built to capture the searches that precede a real opportunity.
Enterprise architecture
Large-site information architecture, internal linking, and crawl control so thousands of pages stay indexable and consolidated, not cannibalized.
Closed-loop attribution
GA4, Search Console, and CRM wired together so organic shows up as pipeline and revenue, the only B2B metric the board cares about.
1// ProfessionalService — B2B services entity2{3 "@context": "https://schema.org",4 "@type": "ProfessionalService",5 "name": "Meridian B2B Consulting",6 "areaServed": "US",7 "serviceType": "Enterprise SEO and demand generation",8 "knowsAbout": [9 "Account-based marketing",10 "Enterprise SEO"11 ],12 "offers": {13 "@type": "Offer",14 "itemOffered": {15 "@type": "Service",16 "name": "B2B growth retainer"17 }18 }19}ProfessionalService schema with service type and expertise. It defines the firm as an entity for crawlers and answer engines, reinforcing authority on competitive B2B queries.
Audit your B2B site. Free, in 60 seconds.
40-point technical audit · live crawl · architecture review · the exact fix list. No login.
How we build for this vertical
- Technical SEOCrawlability, indexation, and Core Web Vitals treated as engineering problems, versioned and shipped behind a monitored cutover for sub-second loads.Explore →
- Content SystemsA publishing system, not a blog. Topical clusters, pillar and spoke pages, and internal links engineered for entity coverage and commercial intent.Explore →
- Link BuildingEditorial links from real publishers, earned through assets worth citing. Authority-gap analysis, anchor-mix control, and a clean disavow file.Explore →
- Answer Engine OptimizationSearch is becoming answers. We structure your content so ChatGPT, Perplexity, and Google AI Overviews quote you, with schema and retrieval-ready passages.Explore →