SEO that brings in qualified cases.
People searching for a lawyer are ready to act, but the firm that ranks for their practice area and city is the one they call. We build the practice-area and location pages, the Google Business Profile, and the E-E-A-T signals that win those searches inside your state bar advertising rules.
Practice-area architecture
One page per practice area, per location, written for the exact way clients search (personal injury, family law, DUI) and linked into a clean firm-wide structure.
Map pack and LSAs
Google Business Profile, citation consistency, and review flow built to win the local pack, with Local Services Ads (Google Screened) set up alongside organic.
E-E-A-T for YMYL
Attorney bios, bar credentials, case results within ethics limits, and clear authorship, the trust signals Google weighs heavily on legal queries.
1// LegalService — one block per practice-area location page2{3 "@context": "https://schema.org",4 "@type": "LegalService",5 "name": "Hart & Lowe, Personal Injury",6 "areaServed": { "@type": "City", "name": "Austin" },7 "address": {8 "@type": "PostalAddress",9 "streetAddress": "200 Congress Ave",10 "addressLocality": "Austin",11 "addressRegion": "TX"12 },13 "priceRange": "Free consultation",14 "knowsAbout": ["Personal injury", "Auto accidents"]15}LegalService schema tied to a practice-area and city. It tells Google what the firm does and where, the foundation under both the local pack and Local Services Ads eligibility.
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How we build for this vertical
- Local SEOTop of the map, calls in the building. LocalBusiness schema, Google Business Profile, citation hygiene, and location pages wired for proximity intent.Explore →
- Content SystemsA publishing system, not a blog. Topical clusters, pillar and spoke pages, and internal links engineered for entity coverage and commercial intent.Explore →
- Technical SEOCrawlability, indexation, and Core Web Vitals treated as engineering problems, versioned and shipped behind a monitored cutover for sub-second loads.Explore →
- Link BuildingEditorial links from real publishers, earned through assets worth citing. Authority-gap analysis, anchor-mix control, and a clean disavow file.Explore →